Malibu Launches ‘Best Summer Ever’ Mobile Video Campaign
Malibu has launched a mobile video campaign for its ‘Best Summer Ever Project’. The campaign, deployed by Havas Media, targets men and women in the UK aged 18-34, across music and social interests,...
View Article71 per cent of Young People Need Their Mobile at All Times
A new study has shown the extent to which mobile is now integrated into the daily lives of young people, with 71 per cent of 16-24 year olds agreeing that they need to have their mobile phones on them...
View ArticleHavas Media: Making Oxford Smarter
Oxford city centre has a capacity problem, one that’s only set to worsen with the demolition of the Westgate shopping centre in the new year. To solve this problem, the county council decided to get...
View Article#MMLife – Mobile On The Street
Our third section at Mobile Marketing Life dived into how mobile is transforming our lives when we’re out and about, on the street, and how our journeys and interactions with the physical world are...
View ArticleMovers & Shakers: Havas, Alibaba and More
The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is a regular feature intended to help you keep track of who’s joined which...
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